The amazing location!
Urban Outfitters' own label collection for SS12 consists of floral prints, bold colours and graphic patterns...
...and there are some amazing designer pieces to come for next season- this beautiful Jonathan Saunders scarf immediately caught my eye.
This stunning printed dress by Australian label Something Else was another highlight...
...as was this exclusive Matthew Williamson design.
Other exclusives on show included offerings from tba and Claudie Pierlot, incorporating cute collar details and luxurious fabrics.
There was also an amazing array of accessories on offer...
...and some beautiful swimwear, including this Missoni-esque bikini.
Finally, this beautiful canary yellow dress was a real ray of sunshine!
I was really impressed with everything I saw- the core collection was really strong, featuring summer staples such as flyaway blouses, simple shorts and a range of really easy to wear dresses. I also loved the look of all the designer collaborations to come for next season (particularly the Matthew Williamson range!), and can't wait to see everything again in store. Thanks to Urban Outfitters for the invite!
Do you like the look of Urban Outfitters' collections for SS12?
(Image credit: Sarah Farrell, please do not reproduce without permission.)